UTM Builder Online

Create tagged campaign URLs for Google Analytics, ads, newsletters, social media and affiliate links.

Landing page URL

Source

Medium

Campaign

Term

Content

Campaign URL

UTM parameter guide

UTM tags help analytics tools attribute visits and conversions to campaigns.

Which UTM fields are required?

Use at least source, medium and campaign for clean reporting.

Should UTM values use spaces?

Prefer lowercase words with hyphens or underscores to keep reports consistent.