Recommended length
A practical range is 120 to 160 characters. Short descriptions often lack context, while very long descriptions may be truncated or rewritten.
What to include
- The main page topic.
- A user benefit or reason to click.
- Natural wording, not a list of keywords.
- Consistency with the actual page content.
Common mistakes
Avoid duplicate descriptions across many pages, vague generic copy and promises that the page does not satisfy.
Free tool to preview SEO titles, URLs and meta descriptions as Google-style snippets before publishing.Check your description
Measure length, estimated width and snippet preview.
Open Meta Description Checker